Compare

Optimise

Translate

Welcome to the Content Builder

A pilot tool that optimises ING Belgium pages for SEO, content style, and structure, then keeps every language version in sync.

Compare We check which language version is the most complete, so we start from the best one.

Optimise Pick a starting language. We rewrite it for SEO, content style, structure, and legal compliance.

Translate Approve the result, and we'll generate the other two language versions automatically.

Page URL

Demo page. We'll check the NL, FR, and EN versions.

Result language comparison

We've compared the three language versions and we propose to start from the most complete one. Once you've optimised it, we'll translate it into the other two languages in step 3.

Which language version should we start from?

Legal check needed

What should we optimise?

Uncheck anything you want to keep as it is.

SEO and GEO Optimise for search engines and AI answer engines. Content style Apply ING Content Design guidelines. Page structure Reorganise sections and headings for better flow. Legal check Check the page against legal guidelines.

Pick at least one option to continue.

Create a new page

Describe what page you need. The Content Builder will generate a fully structured, SEO-optimised, legally compliant page from your briefing.

What makes a good briefing?

Include the product or topic, who the page is for, what you want visitors to do (CTA), and the key messages (3-5 points). The system handles structure, SEO, and compliance automatically.

Your briefing

Page type

Content category

Language

Notification email

Optimising your page

00:00

Starting

Initialising the optimisation process

Collecting data

Strategising the optimisation

Reviewing the page structure

Checking content style guidelines

Reconciling competing recommendations

Restructuring the page

Applying SEO and GEO improvements

Applying content style fixes

Running legal checks

Preparing your results

✓

Complete

Your page is ready for review

← Back to start

Result page optimisation

This version was generated by AI. Please check facts, figures and claims before approving.

Happy with your optimised page?

Approve and we'll generate the other two language versions automatically, optimised for each language.

Translating

Creating the other language versions from your approved master.

00:00

Aligning the page structure

Restructuring the target language to match your approved master.

Strategising the optimisation

SEO and Content Design strategists running for the target language.

Resolving conflicts

Reconciling SEO and Content Design recommendations.

Applying SEO and GEO improvements

Rewriting for search and AI answer engines in the target language.

Applying Content Design guidelines

Rewriting for ING tone and clarity in the target language.

Checking legal compliance

Final pass against legal guidelines for the target language.

✓

Translations ready

All language versions complete.

← Back to start

Your optimised page in three languages

Master language: . Translated into .

Help us make this better

Your feedback shapes how Content Builder evolves.

How was this overall?

What worked well?

What would you change?

Would you use this in your daily work?

All three versions optimised

Your Dutch, French, and English versions are saved in SharePoint.

Start another optimisation